Spelling Out the Steps to a Powerful Annual Appeal
To start with, it can't be the only time you interact with your donors all year.
Show of gratitude: Did your parents and teachers always tell you to mind your manners? When acknowledging annual-appeal donations, the same rules apply. Perhaps it is a handwritten thank-you note or shout-outs on Twitter. Regardless of the medium, map out a follow-up and thank-you strategy in your annual appeal letter checklist or planogram.
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