Spelling Out the Steps to a Powerful Annual Appeal
To start with, it can't be the only time you interact with your donors all year.
Before sending your next appeal letter, take a step back and develop a strategy that breaks through the clutter, drives action and inspires meaningful change.
Do …
Quantify the impact your organization has had on the community it serves. How many people did you help this year? How many new programs did you launch?
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