Spelling Out the Steps to a Powerful Annual Appeal
To start with, it can't be the only time you interact with your donors all year.
Make your mission personal. Stories are about people. Focus on a central character or anecdote, and use the story to further emphasize your organization’s importance and impact.
Relate to your audience. Nonprofits do many great things in their communities. The question is, what matters most to the person reading your appeal letter?
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