Spelling Out the Steps to a Powerful Annual Appeal
To start with, it can't be the only time you interact with your donors all year.
Get creative. Who says annual appeal letters have to come in No. 10 envelopes? Who says they can’t be written by a client?
Increase your reach. Consider sending an electronic appeal in addition to a hard-copy letter. Include links for recipients to share the appeal across their own social channels.
Incentivize readers to donate. Will a corporate partner match individual donations? Will the donor’s name be listed on a commemorative plaque?
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