Spelling Out the Steps to a Powerful Annual Appeal
To start with, it can't be the only time you interact with your donors all year.
Don’t …
Follow the pack. Who says annual appeal letters have to be sent at the close of the fiscal or calendar year?
Pen a short novel. Short, sweet and to the point will do the trick.
Use graphics to enhance the story. People’s attention spans are limited, and their time is precious.
Make the appeal the sole touchpoint with key funders for the year. It is much easier to ask for and secure donations from those who have an ongoing relationship with the organization.
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