Spelling Out the Steps to a Powerful Annual Appeal
To start with, it can't be the only time you interact with your donors all year.
Forget to put the ask in context. What did your organization do with the funds raised last year? Let readers know how their dollars are making a difference and how they can grow with the organization.
Forget to say thank you. A little gratitude can have a big impact on how potential donors perceive an organization.
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