Spelling Out the Steps to a Powerful Annual Appeal
To start with, it can't be the only time you interact with your donors all year.
Annual appeal letter checklist
Use this checklist to plan out your annual appeal.
Hook: How do you reel in prospective donors and meet the fundraising goals for your appeal? With an irresistible hook. Hooks come in many shapes and sizes and should be carefully crafted to appeal to and resonate with target audiences. This is the foundation of your appeal letter and the biggest opportunity to stand out from the competition.
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