Spelling Out the Steps to a Powerful Annual Appeal
To start with, it can't be the only time you interact with your donors all year.
Supporting anecdote: Stories are about people. The best stories focus around a central character and are easy for target audiences to relate to. Luckily, nonprofits have no shortage of great stories to share. Talk with staff, volunteers, board members, strategic partners, key funders and other audiences to find out what experiences have impacted them the most. These are keen insights that can help you select the right anecdote to resonate with the right audience(s).
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