Spelling Out the Steps to a Powerful Annual Appeal
To start with, it can't be the only time you interact with your donors all year.
Community/client impact: Supporters want to know that their donations are making a difference. Whether they donate $50 to a specific program or make an in-kind gift of goods/services, people need to know how their donations will be put to work. Consider adding a sidebar of donation equivalencies to your appeal to help people understand how easy it is to make an impact while reinforcing the fact that every dollar counts.
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