Spot Your Sneezers

In a true epidemic, studies show that there are always a few people who infect others at a much higher rate — the sneezers. For any number of reasons — hygiene, genetics, behaviour, etc. — these people manage to spread the disease all too effectively. They’re highly contagious!

In a typical fundraising campaign, we see the same phenomenon. If you’re a fundraiser, chances are you’ve observed this yourself. Those people who know how to work their network, ooze charisma and raise way more money than the average? Those are your sneezers.