Spot Your Sneezers

Bottom line: If you’re smart, you’ll treat them differently.

No, I’m not suggesting you isolate them in quarantine — quite the opposite! Rather, a smart sneezer strategy looks something like this:

1. Identify them — as soon as possible. With online fundraising tools, this is pretty easy to do. They’re the people sending more e-mails to more people … and raising more money … sooner than others.