To the Point: Spread the Word!
Better yet, create a distributed marketing strategy to allow others to do it for you.
How much traffic did you get on your organization’s Web site last month? I don’t know about you, but in my book, these numbers are too big to ignore.
2. Distributed marketing can help you reduce your marketing spend. This is the corollary to the point above. Let’s face it — you don’t and won’t ever have enough marketing dollars to reach all of the people you’d like to reach. By pursuing a distributed marketing strategy, you can stretch your marketing dollars by ensuring that your content reaches as many folks as possible.
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