To the Point: Spread the Word!
Better yet, create a distributed marketing strategy to allow others to do it for you.
However, it is increasingly important to distribute your content via the Web in order to connect with your donors, members and advocates where they already live online. If you’re lucky, this will give you an exponential increase in the number of folks engaged with your cause. FS
Jocelyn Harmon is director of business development at Triplex Interactive and keeper of the Marketing for Nonprofits blog (marketingfornonprofits.org). Reach her at jocelyn.harmon@emailforimpact.com
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