Sprouting a Cause

Widgets are dynamic and interactive online tools that can help nonprofits reach supporters and donors where they are — online.

And now, thanks to online widget builder Sprout, nonprofits don’t need computer geniuses on staff to create them.

Sprout is an easy way for anyone to build, publish and manage widgets, said Peter Deitz, a microphilanthropy consultant and founder of Social Actions, which helps individuals, nonprofits and foundations use social media to plan, implement and support peer-to-peer, social-change campaigns.