State of the Sector

Jo: We took an entire Web 2.0 plan to the board and presented it.

Kurt: Board members running companies are taking risks every single day. Our job as nonprofits is to get them to behave the same way in our board rooms as they do in theirs.

Roger: How did it go, Jo?

Jo: Got their buy-in … signed some of them up for text messaging and then showed them how people were responding — like some of the profiles who linked to us, that kind of thing.