State of the Sector

Kurt: There you go, Jo … exactly what I’m talking about. How many nonprofits even know what Web 2.0 is?

Jo: And they got excited. They would call every week and say, “I got my text message.” It was education, and it worked — but we NEVER presented it as fundraising. We kept it separate and talked about it in terms of warm prospecting and awareness. And they loved it!