State of the Sector

Roger: Certainly should be, Kurt, because it’s an essential part of building loyalty.

Roger: So far, in my experience, the ’net involves several steps before getting to money: involvement, activism, information and, eventually, financial participation.

Kurt: This is also what we have done in our sector for centuries: considered anything but an outright ask something other than fundraising — or asking for marriage on the first date. All the work that goes in the middle is what these new media can help us with.