State of the Sector

Roger: Like any other part of our craft, it takes time for rules and principles and discipline to emerge. We’re getting there, but it will be several more years ’til the rules of integration and multichannel communication are understood in a way that’s financially helpful and predictable.

Margaret: You all seem to be in agreement. Let’s look into the future a bit. In a sentence … what is the biggest — and most immediate — challenge fundraisers face in 2008?