State of the Sector

Roger: And that’s why Polly is correct in her view that retention needs to be viewed as part of the acquisition process.

Polly: And there are many new donor-retention strategies and techniques that have proven to boost retention and giving frequency.

Roger: You’re one of the few who see it this way, Jo. A sad commentary on our trade. But the sad fact is that when I present a retention or loyalty budget that involves donor service, etc., the answer is usually, “Well, maybe sometime.”