State of the Sector

Margaret: Doesn’t this fly in the face of what seemed to be the predominant thinking not that long ago … more donors, more donors, more donors?

Roger: That thinking, I hope, went out long ago, but perhaps not.

Margaret: It seems some … organizations still struggle with it.

Roger: This drop in the number of donors and the need to focus on retention and upgrading of those who remain has been part or most of our sermons for years.