Staying Connected

But a new dynamic is settling over the sector. Folks are realizing that rather than changing the way they raise money, e-philanthropy really is just enhancing it. The heart of fundraising will never change; it always will be about relating and communicating. It always will be about connecting.

Ultimately, the sense I got while researching this year’s section is that the keyword about e-philanthropy as we head into 2007 is “balance.” The gold-rush mentality that electrified the first few years of the new millennium is subsiding, and organizations are realizing that being plugged into the Internet can be a major benefit, so long as you stay plugged into your donors as well.