Like most clouds though, there was a silver lining. My technical failure highlighted a social-networking takeaway. Social networking, at least in my opinion, is about people and relationships. When my Web world threw me a monkey wrench, the first place my mind went was to the communities — not the technologies. This may sound pretty basic — social networking being focused on relationships — but as nonprofit professionals we also have social-media strategies, goals, tactics, tools, analytics and results taking up some serious real estate on our priority lists.
The 'Heart' of Social-Networking Communities
Like most clouds though, there was a silver lining. My technical failure highlighted a social-networking takeaway. Social networking, at least in my opinion, is about people and relationships. When my Web world threw me a monkey wrench, the first place my mind went was to the communities — not the technologies. This may sound pretty basic — social networking being focused on relationships — but as nonprofit professionals we also have social-media strategies, goals, tactics, tools, analytics and results taking up some serious real estate on our priority lists.