I keep a “best of” list of comments from supporters of organizations that I help implement social media; these comments range anywhere from explanations of why a donor decides to sacrificially give to a specific cause each month to a high-school student asking for ways to spread awareness about a cause at school and in the community. I don’t know if these comments came from a donor who gives $5 a year, $5,000 a year or nothing at all. What I do know is that the comments on my list remind me of why social media is so important for organizations to be involved with and, more importantly, where the majority of their focused efforts should be — in the communities and relationships. This list is my go-to when I’m overwhelmed with the ever-changing technologies and new social-media tools popping up almost daily.
The 'Heart' of Social-Networking Communities
I keep a “best of” list of comments from supporters of organizations that I help implement social media; these comments range anywhere from explanations of why a donor decides to sacrificially give to a specific cause each month to a high-school student asking for ways to spread awareness about a cause at school and in the community. I don’t know if these comments came from a donor who gives $5 a year, $5,000 a year or nothing at all. What I do know is that the comments on my list remind me of why social media is so important for organizations to be involved with and, more importantly, where the majority of their focused efforts should be — in the communities and relationships. This list is my go-to when I’m overwhelmed with the ever-changing technologies and new social-media tools popping up almost daily.