So how do you get comments like these? Invest in your communities; they are (or should be) at the heart of your social strategy. When we correspond with our online communities genuinely and consistently, we open the door for meaningful conversation and dialogue, which has the potential to translate into greater actions on and offline. Building these types of communities takes time, trial and error, and lots of energy, but just like relationships in the real world, you will get what you put into them.
This brings me to the discussion of quality. Two-way communications is more than saying “thanks” for the comment on your Facebook page, or “thanks” for the retweet on Twitter. Real-world translation of the quality level of this type of exchange can be equated to bumping into an old college friend at the grocery store and saying, “Hi! How have you been; what's new?” You don’t really care what this person has done in the last five or 10 years, and he doesn’t want to summarize his life for you in five minutes or less, but it’s the socially correct thing to ask — so you do.
The 'Heart' of Social-Networking Communities
So how do you get comments like these? Invest in your communities; they are (or should be) at the heart of your social strategy. When we correspond with our online communities genuinely and consistently, we open the door for meaningful conversation and dialogue, which has the potential to translate into greater actions on and offline. Building these types of communities takes time, trial and error, and lots of energy, but just like relationships in the real world, you will get what you put into them.
This brings me to the discussion of quality. Two-way communications is more than saying “thanks” for the comment on your Facebook page, or “thanks” for the retweet on Twitter. Real-world translation of the quality level of this type of exchange can be equated to bumping into an old college friend at the grocery store and saying, “Hi! How have you been; what's new?” You don’t really care what this person has done in the last five or 10 years, and he doesn’t want to summarize his life for you in five minutes or less, but it’s the socially correct thing to ask — so you do.