The difference is shallow conversation with supporters on social networks seriously affects the quality of relationships you're trying to build. Be real when you interact. Ask thoughtful questions because you want to know the answers, not because you want to “engage” your audience. Be aware of the 5,000 fans on your Facebook page, of the 10 people that always comment on all your posts, and when you address them on the wall use @theirname, creating a more welcoming environment.
The 'Heart' of Social-Networking Communities
The difference is shallow conversation with supporters on social networks seriously affects the quality of relationships you're trying to build. Be real when you interact. Ask thoughtful questions because you want to know the answers, not because you want to “engage” your audience. Be aware of the 5,000 fans on your Facebook page, of the 10 people that always comment on all your posts, and when you address them on the wall use @theirname, creating a more welcoming environment.