Not every fan on your Facebook will want to connect with your organization at the levels I’ve mentioned here, but it is our challenge to create the environment where this communication is welcomed, to notice and respond genuinely when it presents itself, and most importantly, to allow ourselves to be inspired by the commitment supporters have to their beliefs.
The 'Heart' of Social-Networking Communities
Not every fan on your Facebook will want to connect with your organization at the levels I’ve mentioned here, but it is our challenge to create the environment where this communication is welcomed, to notice and respond genuinely when it presents itself, and most importantly, to allow ourselves to be inspired by the commitment supporters have to their beliefs.