Stealing Savvy (Green Tights Optional)

You might not be a swashbuckling outlaw with green tights and a band of merry men, but read the book “Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes,” and you’ll feel like the lord of Loxley pilfering
precious gold from Prince John and the sheriff of Nottingham.

In order to help organizational leaders who might be unfamiliar with marketing principles, author Katya Andresen, vice president of marketing at charitable-giving site Network for Good, shares her own successes with stealing corporate know-how and applying it to good causes in the nonprofit world.