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The book details the 10 key marketing principles that make up Andresen’s concept of “Robin Hood marketing.” Each principle occupies a single chapter and is illustrated by a corporate marketing effort. Andresen then analyzes how the principle has been applied by nonprofit organizations both large and small, and she ends each chapter by examining how other organizations can apply or have applied the principle.
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- People:
- Katya Andresen
- Places:
- Nottingham
- U.S.
E
Abny Santicola
Author's page
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