Stealing Savvy (Green Tights Optional)

Andresen also introduces readers to the idea of a marketing arrowhead — a series of steps designed to help nonprofit professionals develop their marketing efforts.

“By crafting a strong arrowhead,” she writes, “we will be able to hit our
targets and inspire them to action.”

A former foreign correspondent for Reuters News and Television, the Associated Press, and several major U.S. newspapers, Andresen also gives advice on how organizations can approach the media as a target market that can give voice to newsworthy stories that advance a cause.