Stealing Savvy (Green Tights Optional)

“Imagine what would happen if we all became twice as persuasive as we are now,” Andresen writes in the book’s introduction. “How many millions more could we convince to join our organizations, volunteer their time, donate money or change their lifestyle? Don’t we owe it to our cause to try?”

“Robin Hood Marketing” provides nonprofit professionals with the tools to put in place strong marketing practices that enable them to harness the potential for change and mass involvement.