Stealing Smart: For-Profit Best Practices for Nonprofits
Learn how to steal smart—and maintain integrity—from the most useful management strategies in the corporate world.
The amount of marketing research that has been done over the years in the commercial sector is staggering. Thanks to technological advances that many for-profits are quick to adopt and test, there are all sorts of lessons the for-profits have already learned for nonprofits when it comes to marketing.
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