Stealing Smart: For-Profit Best Practices for Nonprofits
Learn how to steal smart—and maintain integrity—from the most useful management strategies in the corporate world.
"Many nonprofits don't have a good demographic profile of their donors or prospective donors," Delaney says. "They might know foundation donors, big donors, but it takes a while to really understand individual donors. … The better you know donors, the better you can talk to them, write requests that really strike home."
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