Stealing Smart: For-Profit Best Practices for Nonprofits

When it comes to actual marketing, no one is better than the commercial world. Christine Rizk, co-founder and president of charity re-commerce destination Fashion Project, says providing clear storytelling and showing impact are keys to successful nonprofit marketing — just as they are for for-profit companies. Big brands like Apple are great at relaying stories in their ads, visually displaying the impact their products have on the people who purchase them. If you buy an iPod, you'll have a richer, more convenient music listening experience, for example.