Stealing Smart: For-Profit Best Practices for Nonprofits

That's the type of marketing nonprofits must do too. Then, allow your donors the freedom and ability to share those stories.

"Show a really personal story," Rizk says. "We worked really closely with NEADS, which provides dogs for people who need help through support dogs. NEADS shared the personal story about a woman who lost a limb in the Boston Marathon bombing and told such a touching story about how her dog really helped her on a practical and emotional level to feel excited and feel ready to grow after her injury."