Stealing Smart: For-Profit Best Practices for Nonprofits

That story resonated with NEADS supporters and Fashion Project customers, just like the emotional, compelling advertisements during the Super Bowl, for example, appealed to consumers' heartstrings.

Another thing that many brands do so well is allow their customers to share their stories — namely through social media. Rizk says that is an important component too for nonprofits, allowing donors and supporters to share their experiences with your mission to amplify your message and open new potential streams of donors.