Stealing Smart: For-Profit Best Practices for Nonprofits

The key distinction is that there are best practices in management and marketing that the business world has developed over years of testing and research. Given the large budgets of corporate America for marketing and research and development, the learnings from companies can be invaluable to nonprofits that do not have quite the same financial flexibility to do the same. As Hart says, it's silly for nonprofits to not immerse themselves in those good business practices.