Stealing Smart: For-Profit Best Practices for Nonprofits

Unfortunately, these "strategic planning" sessions aren't really strategic at all, at least not according to what author and consultant Ben Delaney, founder of CyberEdge Information Services, has seen during his career. Delaney entered the nonprofit sector after years of working in marketing in the business world, and his experience on both sides of the fence — as a board member and former executive director on the nonprofit side and marketer on the for-profit side — opened his eyes.