tothepoint: Online Fundraising Changes to Make Now

5. CHANGE TO MAKE:

Switch up your messengers 
to attain social proof

Everyone (from your funders to your donors to your volunteers to your constituents) expects participation. No one wants to have you talk and tell; donors want you to listen and enable.

This is an enormous power shift. We are no longer the mission control of our message. Our supporters are building their own centers of control. When they talk about us, act on our behalf or, increasingly, raise money for us, they are creating millions of message outposts for our mission online.