tothepoint: Online Fundraising Changes to Make Now

6. CHANGE TO MAKE:

Think portable in all outreach

This is the year you need to think inside out in your online outreach. You've spent the past decade or so getting a website together and trying to drive people to it. Now is the time to drive the content on your site out into the Web — and not just through your own efforts but also through your supporters. Instead of looking at Facebook, Twitter, widgets and other tools as mechanisms for you to start conversations about your organization, also think of them as tools for your supporters. The ultimate power of these applications is not what they can do, but who is using them.