tothepoint: Online Fundraising Changes to Make Now
Step 1 is a no-brainer, but are you doing it?
8. CHANGE TO MAKE:
Overhaul your acknowledgment system
In fundraising, we tend to focus on what we can extract from our donors. Instead, we should focus on what we can give our donors: gratitude, social impact, good feelings. The money will follow.
It is far easier to keep and cultivate a donor than to go find new ones and persuade them to care about your cause. That's one reason to give thanks early and often in your online outreach. Another is that your gratitude bonds the donor to your cause.
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