tothepoint: Online Fundraising Changes to Make Now
Step 1 is a no-brainer, but are you doing it?
You need to be doing all of these things. Now. Why? You need to be focused on individual gifts (because that's the source of a whopping three-quarters of all charitable giving). And in focusing on individual givers, you need to realize that more and more of those people are donating and taking action online.
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