tothepoint: Online Fundraising Changes to Make Now
Step 1 is a no-brainer, but are you doing it?
2. CHANGE TO MAKE:
Rethink and restructure your donor relationships
The biggest thing that needs to change this year is how we think about our donors. We are in the midst of an enormous generational shift that has major implications for our work. The greatest generation of older, civic-minded Americans who write checks out of a sense of duty and expect little more than a tax receipt in return is passing the torch to a far more demanding series of successors.
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