tothepoint: Online Fundraising Changes to Make Now
Step 1 is a no-brainer, but are you doing it?
3. CHANGE TO MAKE:
Do the marketing so the technology works
You can have a huge "donate" button on your home- page or a snazzy Facebook page, but that does not mean anyone is coming or clicking. Unfortunately, a "donate now" button is not filled with donor-attracting potion, and social networks aren't magical money machines. They don't work without great messaging, compelling engagement and marketing savvy. I fear we've gotten so enamored with the tools that are available — and the seeming ease of adopting them — that we're forgetting the hard thinking that has to go into making them work.
Related Content
Comments
