tothepoint: Online Fundraising Changes to Make Now
Step 1 is a no-brainer, but are you doing it?
This year, make sure that all the online outreach you are performing has the necessary thinking behind it. To compel donors to give online — or anywhere, for that matter — you need to always be relevant, compelling, specific and use trusted messengers.
4. CHANGE TO MAKE:
Get more tangible and impact-focused
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