tothepoint: Online Fundraising Changes to Make Now
Step 1 is a no-brainer, but are you doing it?
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Here is another paradigm shift required this year: from need to impact.
Fundraising is not about what you need. Really. It is about what the donor — through you — can achieve. It's about giving donors the gift of knowing they changed the world for the better. It's not about our goals; it's about our donor's aims.
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Katya Andresen
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