tothepoint: Online Fundraising Changes to Make Now
Step 1 is a no-brainer, but are you doing it?
Everyone knows you need money. So do the other 1.8 million nonprofits in the United States — and the millions more around the world. If that's all you've got to say, you are just another organization with yet another appeal.
What is special about you? The answer can't simply be that your programs need support. It must be that with your donor, together you can achieve a difference that no one else can.
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