The Big(ger) Picture

That's not to say the devastation isn't mind-numbing. It certainly is. And that's not to say the Japanese people don't want/need/deserve support, comfort and succor. They certainly do. But with the beating the nonprofit sector has taken over the past decade and the increasing number of global disasters (and the concerns that inevitably follow the fundraising that takes place to support relief efforts), charitable organizations are wise to choose their battles and their strategies with care.