Steward Direct-Mail Donors to Major Giving

Osborne also recommends data mining, where you look at your pool of donors to see who has given to your organization for the most years, who gave at a certain threshold — perhaps $100 — and segment them. Wealth screening is another strategy. You can hire a firm that screens your direct-mail donors for those with the highest wealth capacity and philanthropic profile. Devise different ways to engage and reach out to these segments, leading with stewardship.