Steward Direct-Mail Donors to Major Giving

Invite one segment to a phone session where they will hear from the organization’s CEO about some of the things that are happening within the organization. Give donors an opportunity to ask questions by e-mail or phone. Send another pool of donors a survey and explain that your organization really wants to understand its donors, then ask them to take a few minutes to answer some questions. For another pool, perhaps do the survey on the phone.