Steward Direct-Mail Donors to Major Giving

World Vision Canada, an organization that helps impoverished and malnourished children around the world, has a lot of direct-mail donors and raises a lot of money via direct mail. It decided to personally call donors who had given $1,500 or more. The stewardship program began with two phone callers calling and building relationships with these direct-mail donors. They called them and thanked them. They called them back several months into the relationship to share with them the impact of their gifts, and let them know what’s going on with the organization. And each step of the way they asked relationship-building questions and listened to the answers.